Work Experience

Marketing Lead | Co-Founder

• Led LinkedIn marketing and ad campaigns, alongside building the go-to-market plan and supporting the funding round.
• Managed email marketing and designed marketing materials to support the overall growth strategy.

Social Media & Content Manager

• Managed social media accounts and produced podcast content to strengthen brand presence.
• Built an integrated monthly content plan to increase engagement and audience growth.

Marketing Manager

• Managed integrated marketing spanning social media, influencer marketing, ad campaigns, and field marketing.
• Developed multi-channel growth strategies to raise brand awareness and hit sales targets.

Media Buyer

• Managed paid media placement and budget allocation across advertising platforms to maximize reach within approved spend.
• Coordinated with production and design teams to align creative assets with media plans and campaign timelines.
• Engaged through VOF Agency.

Marketing Strategist

• Built an integrated marketing plan covering all digital channels, from strategy through execution.
• Defined the target audience and marketing messaging in line with the brand's objectives.

Digital Marketing Consultant

• Conducted a comprehensive audit of ad accounts and platforms to identify gaps and improvement opportunities.
• Delivered strategic recommendations to restructure campaigns and improve ad spend efficiency.

Media Buyer

• Led the overall media plan in direct coordination with the marketing team to ensure consistent messaging across all channels.
• Executed and monitored paid ad campaigns, continuously optimizing performance based on key metrics.

Digital Marketing Lead

• Led the company's rebranding effort to reflect its position in the tech sector.
• Oversaw website design and managed social media accounts to support the new brand launch.

Marketing Manager

• Built an integrated marketing plan for the restaurant covering strategy, channels, and timeline.
• Led an ad campaign launch for the restaurant from planning through execution to boost brand awareness and foot traffic.